In 2013, a median of 45% across 21 emerging and developing countries reported using the internet at least occasionally or owning a smartphone. In 2015, that figure rose to 54%, with much of that increase coming from large emerging economies such as Malaysia, Brazil and China. By comparison, a median of 87% use the internet across 11 advanced economies surveyed in 2015, including the U.S. and Canada, major Western European nations, developed Pacific nations (Australia, Japan and South Korea) and Israel.2 This represents a 33-percentage-point gap compared with emerging and developing nations.
For smartphone ownership, the digital divide between less advanced economies and developed economies is 31 points in 2015. But smartphone ownership rates in emerging and developing nations are rising at an extraordinary rate, climbing from a median of 21% in 2013 to 37% in 2015. And overwhelming majorities in almost every nation surveyed report owning some form of mobile device, even if they are not considered “smartphones.”
While internet access has been rising in emerging and developing nations, those worldwide who have internet access are voracious users. Roughly three-quarters of adult internet users across the 40 countries surveyed in 2015 say that they use the internet at least once a day, with majorities in many countries saying that they access the web “several times a day.”
Once online, 76% of internet users across the 40 countries surveyed use social networking sites, such as Facebook and Twitter.3 And the most avid social networkers are found in regions with lower internet rates. Roughly three-quarters or more of internet users in the Middle East (86%), Latin America (82%) and Africa (76%) say they use social networks, compared with 71% in the U.S. and 65% across six European nations.
Overall, internet users in emerging and developing countries are more likely to use social media compared with those in the developed world. It is important to remember, however, that internet access rates in the emerging and developing world still trail those of advanced economies, so the number of people participating in social networking is still smaller as a share of the total population in many of these emerging countries.
Internet and smartphone rates are also related to overall country wealth.
The strong relationship between per capita income and internet access, smartphone ownership
Read Article: http://www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/